VISION
 
To be a highly respected coal mining company committed to delivering sustainable growth, premium products and high quality service in the long term whilst minimizing any environmental impact.

 
MISSION
 
• To optimize shareholders value by achieving exemplary performance through all our operations.

• To maximize core competencies by exercising best business practice

• To advocate Corporate Social Responsibility with emphasis on employee welfare, high standards of health and safety, sustainable environmental and community development.


CORPORATE STRATEGY

  Sustainable Growth

• Capitalize on existing coal reserves and infrastructure to deliver sustainable growth in production levels

• Improve current portfolio of high quality assets through strategic acquisitions of coal reserves 

• Cultivate close working relationship with contractors to improve productivity and efficiency of operations


  Effective Business Actions

• Invest in the development of the human resources of the group to maintain and improve the independence and professionalism of the management team to realise higher level of productivity.

• Establish Strategic Alliances with Customers by maintaining high quality product and services

• Exercise cost effective measures and implement value added deliverables

• Practice good corporate governance




  Responsible Social Conduct

• Clear commitment to improve the condition of the workforce through training programs, incentive schemes and benefits.

• Enforce strict adherence to health and safety practices and promote “Zero Accident” practice

• Adopt best practice standards to achieve a sustainable environment

• Foster Community Development through various social programs which will augment the economic prosperity of the community.